B2B Connect 2024
June 10 - 12, 2024
Rancho Bernardo Inn, San Diego, CA
Day Three WEDENSDAY JUNE 12, 2024
PLANNING AHEAD: DRIVING SUCCESS WITHIN YOUR B2B ORGANIZATION
8:00 am - 8:40 am
BREAKFAST FOR ALL ATTENDEES
8:40 am - 8:45 am
DAY THREE OPENING REMARKS
Randi Greenberg, B2B Connect, Program Director
8:45 am - 8:55 am
CHAIRPERSON’S REMARKS
8:55 am - 9:15 am
FIRESIDE CHAT: Building Culture and Engagement in the B2B Workforce
Today’s workforce isn’t just looking for a job, they’re seeking a career path – and with that comes a search for the right organization. Listen in as executives from discuss how they created culture in their B2B organizations. These successful programs supports an inclusive workplace that values diversity of thought, experience, and background and, ultimately, drives business growth and builds stronger connections with customers. These changes celebrate the power of differences that not only creates better solutions for their customers, it ensures their employees can be their authentic selves each day. Learn the steps necessary to prioritize this culture-building in your own organization.
- Building relationships and working collaboratively with senior leadership and other stakeholders
- Developing strategies to sustain an inclusive culture
- Creating measures for assessing the effectiveness of CXC’s initiatives
- Continuing to attract a diverse workforce
9:15 am - 9:45 am
KEYNOTE: Productsup
It’s our last chance to refuel and prepare for the rest of the incredible content of B2B Connect 2024.
In this open dialogue session, marketing and business transformation leader, Ronald Gaines digs into how to optimize Ecommerce performance by leveraging the intersection of digital strategy, tactics, tools and data to create seamless experiences that leads customers to the Ecommerce marketplaces. He will show you how his well-proven techniques go beyond the transactional and into the realm of building real relationships that can be harnessed for sustained performance. In this interactive session, Ronald will discuss with leaders how to become visionaries of the digital customer journey and drive the business outcomes by…
- Graduating from customer experience to customer relationship
- Aligning digital marketing and data to reach Ecommerce goals
- Learning how to architect or optimize your customer experience using data
- Following the correct metrics through the customer lifecycle
- Investing in the right MarTech for a more successful roadmap
Organizations are faced with crucial decisions regarding the structure and strategy of their marketing campaigns. Questions abound about new channels, new technologies, and how best to stand out from your competitor Our expert panelists, seasoned professionals with diverse backgrounds in B2B marketing, will share their experiences, insights, and best practices in shaping a winning marketing strategy this lively discussion aims to uncover the key components that contribute to a modern, effective B2B marketing campaign.
- Using AI to free up your internal teams
- Identifying the optimal channels to utilize
- Determining your approach - In-house, Outsourced & Hybrid – and when to pivot
- Tailoring your content strategy
- Leveraging the best mar tech stack and data-driven decision-making
11:25 am - 11:55 am
REVERSE TOWN HALL: Taming the Titan: What You Need To Know To Succeed Within Amazon Marketplace
Vivek Rastogi -
Senior Director, Global Digital Commerce,
Colgate-Palmolive
Eric Brother -
Director of eCommerce,
Sofidel
B2B e-commerce sales will reach $33.3 trillion dollar by 2030 – and with more than 60% of business buyers willing to make digital marketplace purchase (and this number is sure to grow), it’s time to prepare. A major factor for these buyers is trust – and there’s little doubt they’ll place their trust in Amazon Business. Already Amazon Business is the biggest B2B marketplace, accounts for one transaction of every four and is projected to exceed $80 billion dollars in gross sales by the end of the decade.
This session’s Amazon Business experts give their top tips regarding the way Amazon does business and other methodologies you need to know. We’ll then open up the floor and give you the opportunity to ask your questions about the changing landscape of the online marketplace.
- Understanding Amazon Business guardrails
- Increasing awareness of your customers’ needs
- Expanding your revenue streams and gaining market share
- Improving operational efficiency
B2B marketers have been collecting data long before the pandemic. Now the push towards a more digital presence has you mired in vast amounts of data across different channels. Learn how utilizing more streamlined automation, better equips you to engage buyers with dynamic, personalized campaigns and helps uncover the journey for leads and customers.
- Defining your goals and objectives before deployment
- Considering the features, scalability, and integration capabilities of your platform
- Monitoring performance –the correct KPIs to watch
- Iterating and improving the process
12:30 pm - 12:50 pm
CLOSING PANEL: Leaning into DTC for Better B2B: Reframing Outdated Models For Better Business
Jack DiLillo -
Director, Digital Experience B2B,
Acushnet Company
When it comes to true digital disruption, look no further than DTC—they have been game-changing across all industries. Establishing a direct path to consumers puts more things under your control and will set you apart from other organizations. This panel of experts brings to light the best DTC principles and tactics to apply to your business for transformative growth.
