B2B Connect 2024
June 10 - 12, 2024
Rancho Bernardo Inn, San Diego, CA
Day Two TUESDAY JUNE 11, 2024
ADAPTING TO THE NEW WAVE OF B2B BUYING BEHAVIOR
This private breakfast will bring talented women together to foster your passion for digital transformation and an opportunity to make new connections as you share your knowledge and network.
This session is only open to female B2B executives.
8:45 am - 8:50 am
DAY TWO OPENING REMARKS
Randi Greenberg, B2B Connect, Program Director
8:50 am - 9:00 am
CHAIRPERSON’S REMARKS
9:00 am - 9:20 am
KEYNOTE: Evolving Data and Digital Intelligence For Better Customer Experience and Product Mapping
In order to drive sustained business growth and retain a competitive edge, B2B organizations must leverage evolving digital intelligence to drive innovation, foster customer engagement, and optimize product offerings.
This session gives a glimpse into this organization’s methods of handling data for a smoother end-to-end process that creates better customer experiences and an easier internal workflow.
- Implementing AI-driven solutions for seamless operations
- Anticipating shift in customer expectations and market dynamics
- Utilizing customer feedback and data analytics
9:20 am - 9:40 am
KEYNOTE: LUCIDWORKS
Discover how GenerativeAI is revolutionizing the B2B business.
9:40 am - 10:10 am
PANEL REMIX: The Omni-Channel Evolution: Best Practices For Utilizing Customer Data
Bryan Gassler -
VP eCommerce,
Sunbelt Rentals
Companies need to make certain they use their customers’ data to provide seamless, integrated omnichannel interaction. This requires collecting data from online and offline touchpoints and compiling accurate customer data. Find out how the industry leaders from top B2B companies use existing data to create actionable omnichannel experiences without large investments.
- Tailoring the right experiences for customer satisfaction
- Leveraging analytics for insight
- Integrating customer data seamlessly across omni-channel platforms
- Maintaining data security and privacy compliance
10:10 am - 10:40 am
Refresh + Reconnect Networking Break
Hit the refresh button with our energizing morning break. Grab a gourmet coffee, snack on light bites, and share a lively chat. Power up for the rest of your day!
Voice of the Customer (VOC) is the capture of customer feedback (internal and/or external) about a business, product or service. Without a proper approach in place, your organization can’t take the necessary steps to improve customer experience that can result in more sales, retention and referrals. In this session, we will talk about the broad spectrum of what VOC is and how it is utilized.
- Building a VOC program from scratch – who, how, when
- Giving your current program a facelift
- Combating low sample size and engagement
- The big tracker survey: should I do it?
11:45 am - 12:45 pm
NETWORKING LUNCH FOR ALL ATTENDEES
12:45 pm - 1:30 pm
THE B2B BRAINSTORM ROUNDTABLES
The roundtable discussions offer a deeper dive into the specific areas you want to discuss. Literally pull up a seat to learn from other executives and share your own experiences. Take control of your own event experience with topics that matter to you. Sign up on site early to make sure you get access to the roundtable you want!
Table 1:
Moderated By: Lucidworks Executive
Other Roundtable Topics may include:
- Accelerating Omnichannel Experience And Meeting High Growth Goals With Headless eCommerce
- Creating Resilient Growth Strategies For The Future
- Using Customer Data Platforms To Collect, Manage, and Integrate Your Customers’ Data
- The Benefits Of Integrating Your eCommerce Channels To Your Buyers’ eProcurement Systems
- Cost-Effective Methods To Enhance Technology In Your Existing Site
1:30 pm - 1:40 pm
AFTERNOON CHAIRPERSON’S REMARKS
1:40 pm - 2:00 pm
GROUP THERAPY: The State of B2B eCommerce: Addressing Your Top Concerns
The forecast for the 2024 global market is difficult and uncertain. And while the US avoided a full-blown recession in 2023, risks certainly loom large in 2024. But what does that mean for your organization and how do your concerns fare with other B2Bs? In this interactive session (Really! You’re going to have to share!), find out what’s on the mind of your fellow B2B eCommerce colleagues.
Is it customer acquisition? The longer B2B sales cycle? Retaining a cohesive workforce? Building your brand? Data spending?
With the use of interactive polls, benchmark with fellow attendees and let’s discuss concerns, hurdles and how to succeed in 2024.
As digital natives and tech-savvy decision-makers come to the forefront as main buyers, traditional B2B approaches are undergoing a transformation. This session takes a practical look at building bridges with the next generation of buyers and workforce. Find out what works for your colleagues, share what works for you, and discover the practical techniques to foster meaningful connections that drive successful B2B transactions.
- Understanding the next gen’s expectations and values
- Leveraging technology to enhance communication and collaboration with this tech-savvy audience
- Using effective digital channels and creating engagement strategies to capture attention and loyalty
B2B purchases, across the board, evoke less emotion than a B2C purchase. But your B2B customers are consumers who love a good story—so tell them one! Experiential marketing is often overlooked as a way to attract and retain consumers
While there are all types of experiential marketing techniques—partnerships, pop-ups, events and activations, Advanced Drainage System decided to go big with a $65 million engineering and technology center that tells the story of their brand and gives glimpses into how their sustainable products are created. Heather Schreiber, ADS’ Director of Marketing, gives insight (and a tour!) of the new facility and the essential and emotional connections we should all strive to create for our customers.
- Understanding your customer
- Identifying opportunities and the goal
- Creating unexpected and delightful opportunities in-person and online
3:10 pm - 3:40 pm
Midday Mixer Afternoon Networking Break
Rejuvenate and recharge for the rest of the afternoon’s sessions – there’s more great content ahead!
3:40 pm - 4:00 pm
KEYNOTE: Earley Information Science
This session demystifies leveraging AI for business efficiency and the importance of personalized experiences
4:00 pm - 4:20 pm
LET’S DISCUSS: Perfecting B2B Sales: The Power of Human Touchpoints
Marta Dalton -
VP of Marketing,
Radio Systems Corporation
There’s a trend (and a definite need) to enable self-serve capabilities for today’s B2B customer. Marta Dalton, VP of Marketing at Radio Systems Corporation argues that to remain competitive there has to be a more balanced and localized approach when digital meets human expertise.
But how do you plan for the gaps? For those occasions when the customer wants a human touchpoint. This session provides insight into the best opportunities to bring in the human touch to build trust, loyalty and deliver more profitable sales.
It’s wine o’clock!
For invited guests, join Lucidworks for an exclusive tasting of wines. Relax on the pristine lawns on the Rancho with your fellow attendees while a sommelier talks you through a flight of award-winning wines. Sponsored by Lucidworks.
5:30 pm - 6:30 pm
Out of This World Cocktail Reception for all Attendees
Bring on the celestial energy of a southern Californian evening! Indulge your senses with an array of cosmic-inspired cocktails and tantalizing hors d'oeuvres that are truly out of this world. Another great opportunity to mingle with your fellow attendees/stargazers!