Bryan Gassler

Companies need to make certain they use their customers’ data to provide seamless, integrated omnichannel interaction. This requires collecting data from online and offline touchpoints and compiling accurate customer data. Find out how the industry leaders from top B2B companies use existing data to create actionable omnichannel experiences without large investments.

• Tailoring the right experiences for customer satisfaction
• Leveraging analytics for insight
• Integrating customer data seamlessly across omni-channel platforms
• Maintaining data security and privacy compliance