Samer Shehadeh

Your products may be complex, but your customers’ experience should not be! If it all boils down to prioritizing building strong, long-term relationships with your customers, are you doing the essential work to create a seamless experience along every possible touchpoint? This panel brings together heavy-hitters in the world of CX in B2B—their insight will help you build a better customer journey that puts the customer at the center of every decision you make. 

• Addressing the needs of multiple stakeholders involved in the decision-making process for smooth implementation 
• Utilizing customer data to tailor communication and offerings to a segmented audience 
• Building strong customer relationships, understanding their specific requirements and providing tailored support 
• Choosing and tracking key performance indicators to measure success and pivoting where necessary 
• Investing in the right technology to gather data, analyze customer behavior and personalize interactions