Monique Lesser

B2B businesses must prepare for the concerns that AI may create internally. Your workforce may be wary about adopting a ‘new way of doing things,’ and could have concerns around the safety of their jobs.  

In this fireside chat, practitioners using AI within their organizations will introduce their methodologies and prove how a transparent and meaningful introduction to the new tool has led to a better way of doing business. 

• Setting and communicating clear targets around the use of AI 
• Supporting creativity and allowing for a space ‘to fail’ 
• Encouraging teamwork and company-wide sharing of ideas and successes 

Grab a seat at the table and take a deep dive with your B2B peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away. 

Table 1: The People Principle: Getting People on Board with New Technology 

Moderated By: Monique Lesser, Head of Department Cognitive Solutions, Evonik Digital, Evonik 

Table 2: 

Table 3: 

Your products may be complex, but your customers’ experience should not be! If it all boils down to prioritizing building strong, long-term relationships with your customers, are you doing the essential work to create a seamless experience along every possible touchpoint? This panel brings together heavy-hitters in the world of CX in B2B—their insight will help you build a better customer journey that puts the customer at the center of every decision you make. 

• Addressing the needs of multiple stakeholders involved in the decision-making process for smooth implementation 
• Utilizing customer data to tailor communication and offerings to a segmented audience 
• Building strong customer relationships, understanding their specific requirements and providing tailored support 
• Choosing and tracking key performance indicators to measure success and pivoting where necessary 
• Investing in the right technology to gather data, analyze customer behavior and personalize interactions