Mary Beth Findlay Sisti

Director of Marketing Digital Experience GE Healthcare

Mary Beth Findlay Sisti is the Director of Marketing Digital Experience for GE Healthcare, an $18B medical technology company, where she is the marketing product owner for 32 GEHealthcare.com sites around the world, overseeing company-wide content and design strategy, optimization, execution, and performance. Prior to GE, Mary Beth was at iRobot, overseeing digital experience strategy for their 34 direct to consumer (D2C) sites around the world, leading a diverse team of project managers, merchandisers, platform administrators, and scrum masters. With extensive experience architecting and executing best in class digital experiences for both B2B and D2C companies, Mary Beth believes in creating intuitive digital experiences that delight users and drive KPIs