Brent Orred

What does seamless B2B commerce really look like when you’re navigating complex product regulations, vast catalogs, and demanding customer needs every day? Join Alexander Lewis, Director of IT at AOSS Medical Supply, and Brent from Sana Commerce as they explore how this innovative healthcare supplier transformed its digital ordering experience without compromising on accuracy, compliance, or customer satisfaction. 

Alexander will share how partnering with Sana Commerce’s ERP-native platform helped AOSS overcome unique challenges around FDA-regulated and perishable products, streamline complex operations, and create a reliable, transparent buying process that works for both their team and customers. Brent will provide the tech perspective, explaining how a platform built specifically for B2B enables this transformation. 

This isn’t theory, it’s a real story about aligning technology and business goals to unlock growth, increase efficiency, and deliver a seamless experience that keeps customers coming back. 

If you want practical insights from the frontline of complex B2B commerce, how to tackle product complexity, scale smartly, and keep customers happy, this fireside chat is a must. 

• Understanding what seamless B2B commerce looks like in a highly regulated, complex healthcare supply environment 
• Learning how ERP-native integration helped AOSS reduce manual work, improve accuracy, and boost operational efficiency 
• Focusing on the importance of transparency and real-time data in serving B2B customers with specialized needs 
• Collaborating between IT and business teams as a driver for successful digital transformation 
• Reviewing practical lessons from AOSS’s journey, including what worked well and areas for continuous improvement 
• Understanding how Sana Commerce’s platform supports scalable, customer-first B2B buying experiences in complex industries