Brent Orred

What does seamless B2B commerce really look like when you’re in the trenches every day? Join Michael Musselman, IT Manager at Sullivan Supply, and Brent from Sana Commerce as they dive into how this family-owned company transformed its digital ordering experience without losing sight of what matters most, serving customers simply and effectively.  

Michael will dive into how partnering with Sana Commerce’s ERP-native platform helped Sullivan Supply cut through complexity, eliminate manual tasks, and create a buying process that just works, for both their team and their customers. Brent adds the tech perspective, showing how a solution built specifically for B2B made that transformation possible.  

This isn’t theory, it’s a real story about aligning technology and business goals to unlock growth, boost efficiency, and deliver a seamless experience that keeps customers coming back.  

If you want practical insights from the frontline of B2B commerce on how to tackle complexity, scale smartly, and keep customers happy, this fireside chat is a must.  

• What seamless B2B commerce looks like in practice  
• How ERP-native integration helped Sullivan Supply eliminate manual work and reduce friction.  
• The critical role of collaboration between IT and business teams in driving digital success.  
• Practical lessons from Sullivan Supply’s transformation journey, what worked and what they'd do differently.  
• How Sana Commerce’s platform supports scalable, customer-first B2B buying experiences.