Whitepaper & Video Center

Bringing B2C Personalization To B2B Buyers

The Top Way to Deliver a B2C Shopping Experience Without Sacrificing B2B-Specific Purchasing Needs“Consumerization” of B2B eCommerce is a hot topic. Increasingly, corporate buyers are bringing expectations honed in their off-duty shopping lives to work—and that means B2B companies are awakening to the challenges long faced by their B2C colleagues, such as competition from the Amazon juggernaut, online price transparency, and demand for round-the-clock convenience.

How Predictive Customer Intelligence is Changing B2B Marketing

What’s changing in the world of cognitive analytics? In this infographic, see how 100 senior executives in digital marketing, IT leadership, and more reveal the state of B2B in the Digital Age.

Transforming B2B Customer Engagement with Cognitive Capabilities

Take advantage of the insights and discover the priorities of leading customer experience executives as they identify their strengths, digital maturity, and areas of improvement in the new B2B digital environment.

White Paper: Accelerating Digital Transformation in B2B Ecommerce

As B2B sales evolves, companies are identifying digital initiatives as part of an essential step towards improving experiences for new and existing customers, as well as differentiating themselves from their competitors. This report identifies how manufacturers and distributors achieve executive support for strategic digital initiatives, and provides insights into key stages of their development, including:Increasing sales through online channels to both acquisitions and existing customers Aligning digital and business initiatives to achieve executive buy-in Expanding ecommerce operations for a greater presence in the digital market

Digital Transformation from the Outside In

Key Takeaways: • Leverage commerce as a collaboration tool for your internal organization • Understand how digital commerce is more than a website – it goes beyond transactions, transforming your internal organization for the better • Deliver the experience customers have come to expect by approaching digital commerce as an “outside in” mentality Speakers: • Darren Taylor, Chief Marketing Officer, MORSCO • Karie Daudt, VP of Marketing and Customer Experience, Insite Software