Steven Nghe | B2B Connect

Execution Reality: Aligning AI, Data, and Commercial Operations

9:40 AM KEYNOTE PANEL REMIX: Inside the AI Workflow: What Actually Helped, What Didn’t, and How to Get Your Team On Board

Everyone knows that AI is the next big thing. B2B is now grappling with how to understand where these tools improve performance, and where they cause unnecessary complications. The organizations that crack the code are poised to pull ahead in the sprint for AI adoption.

Join your peers in discussing actual AI workflows: where AI removed friction, where it failed to deliver, and how teams decided what to scale, stop, or redesign. Compare notes, pressure-test use cases, and discuss how adoption actually took hold, or stalled, inside B2B organizations.

Hear from your senior peers on how they are:

Determining which workflows can benefit from AI automation
Pinpointing what blocks adoption in day-to-day work
Standardizing usage to drive consistent efficiency gains
Setting practical guardrails to enable safe AI use

12:50 PM Mastermind Roundtables

Join one of these roundtables to continue networking and engaging with peers on a topic of your choice. Exchange ideas, explore innovative digital and omni-channel solutions, and discuss shared challenges in a candid, small group setting. Come prepared to collaborate, re-strategize, and overcome roadblocks to success.

1. Build vs. Buy — Making the Right Digital Transformation Bets in B2B

Monique Lesser – VP of Digital Transformation - Evonik

2. Decision Discipline: What Leaders Are Choosing to Delay, De-Scope, or Stop

Myca van Dijk – myScheider Digital Product Leader NA – Schneider Electric

3. How B2B Marketers are Doing More With Less

Steven Nghe – Head of Marketing and Communications – Klockner Metals