B2B Connect 2025

June 23 - 25, 2025

Rancho Bernardo Inn, San Diego, CA

Steven Nghe

Head of Marketing & Communications Kloeckner Metals

Steven Nghe is on a mission to make steel sexier than it already is. As Head of Marketing & Communications at Kloeckner Metals (North America), he connects innovation with storytelling to build a brand as strong as the steel it sells. From digital marketing to creative development, social responsibility to employee communications—if it has to do with the Kloeckner brand, Steven is in the driver’s seat (preferably with the headlights off, because he enjoys working in complete darkness).

A proud alum of North Carolina State University, Steven prefers spreadsheets over sunsets and absolutely hates long walks on the beach. But if you want to talk branding, storytelling, or how to make an industrial giant feel like your best friend, he’s your guy.

Day One - Monday, June 23, 2025

2:25 PM PANEL DISCUSSION: Getting Your Teams Comfortable with AI

B2B businesses must prepare for the concerns that AI may create internally. Your workforce may be wary about adopting a ‘new way of doing things,’ and could have concerns around the safety of their jobs.  

In this fireside chat, practitioners using AI within their organizations will introduce their methodologies and prove how a transparent and meaningful introduction to the new tool has led to a better way of doing business. 

  • Setting and communicating clear targets around the use of AI 
  • Supporting creativity and allowing for a space ‘to fail’ 
  • Encouraging teamwork and company-wide sharing of ideas and successes 

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda