Shirley Mitchell

The topic of the “right time” to replatform is an internal discussion often met with trepidation and indecision. But at Valvoline Global, Shirley Mitchell, Director of Global B2B E-commerce and Customer Experience, Digital, and her team realized that the organization was at the tipping point that would require a more robust modernization. In this fireside chat, Shirley discusses the crucial indicators that led to the decision that replatforming was required. She’ll also delve into the hindsight of what could have been improved upon within their previous platform.

• Having a new, more modern vision for a customer platform 
• Meeting the needs of different types of customers 
• Equipping employees to be prepared for digital transformations 
• Building better partner relationships