Shannon Zonca
Vice President, B2B E-Commerce + Digital Solutions MillerKnoll
Shannon Zonca is Vice President of B2B e-Commerce and Digital Solutions at MillerKnoll, where she leads the transformation and growth of digital channels across B2B e-commerce, global brand websites, and digital platforms. Her portfolio includes business development, product specification, and operational tools designed to empower dealer and design partners and drive scalable growth.
Since joining MillerKnoll (formerly Herman Miller) in 2011, Shannon has held leadership roles across both retail and contract segments, consistently focused on elevating digital experiences. She also spent time in seating product management, deepening her expertise in product strategy and lifecycle management. Shannon's passion for digital commerce and customer experience fuels cross-functional collaboration and innovation, aligning strategy with enterprise goals to deliver measurable impact.
Prior to MillerKnoll, Shannon worked in online media in Chicago, specializing in media buying and account management. She holds a bachelor's degree in advertising from Michigan State University and an MBA from Western Michigan University. She also serves on the TechnologyNEXT Steering Committee of Inforum, an organization dedicated to empowering and advancing female talent in the industry.
Execution Reality: Aligning AI, Data, and Commercial Operations
4:10 PM KEYNOTE PANEL: Prioritizing What Matters: Product Data Decisions That Enable Buyer Trust and AI Readiness
Product data determines whether B2B buyers can confidently select the right products and move forward through self-service. In practice, product data is distributed across systems, partners, and regions, often creating conflicting versions of truth that limit digital progress.
Rather than aiming for perfect product data, leaders are focused on prioritization. In this panel discussion, gain insight into how leaders are using buyer behavior to identify which product information matters most, their efforts to resolve product data conflicts across teams and partner ecosystems, and what data is critical support discovery, self-service, and AI. As digital discovery increasingly shapes how buyers evaluate products, these decisions are becoming critical to get right.
Get inspired to take action with insights and guidance on:
- Using buyer behavior to identify which product information most influences conversion
- Resolving product data truth conflicts across systems and partner ecosystems
- Prioritizing product data that supports self-service and discovery
- Applying AI to support product data upkeep in high-impact areas without adding buyer risk
Check out the incredible speaker line-up to see who will be joining Shannon.
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