Seth Earley

Most B2B organizations chasing AI and automation are skipping a critical step: getting their product data and content infrastructure in order. The result? Poor search, failed personalization, and digital experiences that frustrate instead of convert. This session will unpack why so many digital transformation efforts underperform and how AI can assist in building the right foundation rather than presuming that foundation is already there.  We’ll discuss typical AI roadblocks and what manufacturers and distributors need to do differently. Attendees will learn how to: 

• Identify foundational data problems hiding in plain sight 
• Align product content, taxonomy, and search using advanced AI approaches to drive revenue 
• Create the architecture that makes AI useful (and scalable) 
• Avoid costly detours and technology dead-ends 

Rather than talk about the over hyped potential benefits of AI this talk will provide a playbook for how leaders responsible for eCommerce, digital experience, and transformation in complex B2B environments can achieve those benefits.