Rudy Abitbol

As a consumer, you expect convenience and ease when you make an online purchase. Your B2B customer expects the same. This session explores how B2B organizations are creating a seamless self-service experience with their ecommerce platform. Learn how they currently foster customer autonomy and future plans to drive efficiency, growth and make customers into repeat customers.  

• Building an intuitive customer portal that provides customers easy access to account information, order history, invoices and support resources 
• Simplifying the online ordering process with intuitive product catalogs, personalized recommendations and streamlined checkout options 
• Tracking key metrics, gathering customer feedback, and continuously optimizing channels to improve customer satisfaction 

When sales and marketing teams are siloed revenue growth is stymied. This session explores how two industry leaders broke down these barriers and create a unified front that helped drive lead generation, nurtured prospects, and closed deals more effectively. They’ll discuss the practical strategies they utilized to foster collaboration, improve communication, and achieve seamless alignment between sales and marketing. 

We’ll open the session into a Q&A – so bring your sales or marketing challenges and gain insight from your peers.