Rob Leroux

Senior Director, Digital Commerce Strategy VTEX

Rob is a seasoned ecommerce strategist with a background in engineering and over 15 years of experience driving digital transformation. He began his career as an IBM eCommerce Solution Architect before moving into consulting, where he led enterprise ecommerce project delivery across multiple industries. Rob later joined Sonepar Canada as Senior Director of Ecommerce, overseeing large-scale digital initiatives across their B2B business. At VTEX, Rob now focuses on helping industrial manufacturers and distributors modernize and scale their commerce operations with composable technology and marketplace innovation.

Day Two - Tuesday, June 24, 2025

3:30 PM PANEL DISCUSSION: Collaborative Strategies to Navigate & Reinforce Relationships in B2B Manufacturing/Distribution Channels

In the world of B2B, the ideal manufacturer and distributor relationship finds the two parties working as a unified team. Ideally, they’d be communicating frequently to implement customer feedback while improving product lines with the goal to expand into new markets and reach new audiences. But like all relationships, sometimes things don’t go according to plan, and friction happens. This panel, a mix of leading manufacturers and distributors, reveal some of their successful approaches that have built and strengthened these vital associations.

Establishing goals and expectations early in the relationship
Learning about the other's business culture to identify overlaps and differences
Recognizing that this a long-term relationship—not simply transactional—and treating it accordingly
Surprising and novel approaches that have made working in tandem easier

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda