Join one of these roundtables to continue networking and engaging with peers on a topic of your choice. Exchange ideas, explore innovative digital and omni-channel solutions, and discuss shared challenges in a candid, small group setting. Come prepared to collaborate, re-strategize, and overcome roadblocks to success.

 
1. Product Information Management: The Hidden Lever Behind AI-Driven B2B Growth

Hosted by: Larry Rolando, Vice President of Strategic Accounts - InRiver

AI has changed how B2B buyers discover and evaluate products, often long before they speak with a salesperson. The quality of your product information determines whether your products show up, stand out, and get considered at all.

Join this roundtable to exchange ideas with peers, explore innovative approaches to product data and AI-driven experiences, and discuss the shared challenges of turning product information into a competitive growth lever in a candid, small group setting.

2. Breaking the Symptom Loop: The Problems B2B Commerce Keeps Solving Over and Over

Hosted by: Radu Munteanu, CEO - Luminos Labs

A facilitated conversation about the problems that resurface in B2B commerce year after year under new labels, why they keep coming back, and what separates the organizations that finally move past them.

Participants compare the recurring problems in their own environments and the forces that keep them in place.

Most B2B commerce organizations are stuck in a loop. The same problems get discussed at every industry conference year after year, through whichever lens is currently fashionable: AI today, personalization five years ago, search ten years ago. The lens changes, the problems don't. Behind the cycle is a root cause the conversations themselves rarely name.

Hear an honest argument about why most B2B commerce organizations stay stuck in the symptom loop, and how the small subset of organizations that have escaped it did so. The argument names two structural forces that keep most organizations cycling through the same problems, and the specific capability that separates the organizations that have moved past the loop from the ones still discussing it. The talk draws directly from Luminos Labs' own history, including the patterns we operated inside before recognizing what they were costing our clients.

Reframe how you think about every initiative on your roadmap:

• Recognizing when a "new" problem is actually the same symptom viewed through a fashionable lens
• Identifying the structural forces that keep most B2B commerce organizations stuck cycling through the same conversations
• Building the execution capability that separates the organizations that have escaped the symptom loop from the ones still inside it