B2B leaders chase growth and retention, yet that goal can stay out of reach when teams perform well on their own but no one owns the end-to-end journey or the fixes that require coordinated action.

Explore how how MSC Industrial Supply approaches building a cross-functional growth performance team that takes an end-to-end view of the customer journey to spot off-track signals, diagnose where value leaks, and design cross-functional tests that improve the handoffs between teams, then package what works into repeatable plays. Learn how the team hands proven plays to the groups that own day-to-day delivery so improvements hold without creating yet another silo. 

Optimize your enterprise-wide growth efforts by: 

• Clarifying the scope of your growth performance team and how it partners with functional owners
• Focusing on the journey metrics that are slipping to decide what to fix first and what to pause
• Translating validated tests into repeatable plays with clean handoffs to the teams responsible for delivery