Paul Dabrowski

B2B businesses must prepare for the concerns that AI may create internally. Your workforce may be wary about adopting a ‘new way of doing things,’ and could have concerns around the safety of their jobs.  

In this fireside chat, practitioners using AI within their organizations will introduce their methodologies and prove how a transparent and meaningful introduction to the new tool has led to a better way of doing business. 

• Setting and communicating clear targets around the use of AI 
• Supporting creativity and allowing for a space ‘to fail’ 
• Encouraging teamwork and company-wide sharing of ideas and successes 

The B2B ecommerce landscape is evolving faster than ever — are you keeping up? Join Graham Lubie (Wasman Digital) and Paul Dabrowski (BigCommerce) as they walk you through a proven digital maturity framework built around six critical pillars. Learn how to assess your business’s digital readiness, uncover gaps, and gain actionable insights to drive growth. 72% of businesses that actively assess their digital maturity experience accelerated growth — this session will show you how to become one of them. Leave equipped with a digital maturity assessment tool and a clear roadmap to turn insights into action. 

• Understanding the state of B2B ecommerce: Are customers changing faster than your business? 
• Realizing why digital maturity is the new competitive advantage 
• Introducing the six-pillar digital maturity framework 
• Assessing your current state and identify areas for improvement 
• Building a strategic vision and ROI model 
• Aligning people, processes, and technologies for long-term success 
• Discussing real-world examples of how digital maturity accelerates growth 
• Outlining practical steps to start your digital transformation journey today