B2B Connect 2025

June 23 - 25, 2025

Rancho Bernardo Inn, San Diego, CA

MQ Qureshi

Head of D2C Activation Ford Motor Company

MQ Qureshi is an innovative Digital Product, Strategy & Transformation Executive who has a proven track record across multiple industries, driving strategy & execution for corporations such as McDonald’s, Grainger and The Aspen Group in leadership roles and in consulting engagements at global brands such as PUMA, Jones Lang LaSalle, and others.

Among his accomplishments are delivering mobile & kiosk tech solutions for McDonald’s Corp that drove $20M+ in Y1 growth, to being the Founder of a Startup (Xoobies, an Experiential Marketing platform in the Travel industry) for which he raised $1M+ in capital to bring to market, to nearly doubling the international eCommerce revenue portfolio over a 2yr period for Grainger, to leading a team of 60+ UX, Product Development, Innovation, Analytics, PMO and Engineering professionals across five-countries that drove sales & service growth for the 100+ yr old HR Tech firm Buck Global.

He has most recently joined Ford Motor Company, the celebrated 120+ year old automaker that is reinventing itself to meet the needs of the future at the intersection point of technology & vehicle innovation. MQ takes on the role of Head of D2C Strategy & Sales Acceleration for BlueCruise, Ford’s L2 Hands Free Driving service, where he is leveraging his years of experience to drive meaningful change at one of the world’s most iconic companies.

Day Two - Tuesday, June 24, 2025

9:00 AM PANEL DISCUSSION REMIX: Top Strategies to Advance Your CX: Enhancing Customer Experience & Driving Engagement

Your products may be complex, but your customers’ experience should not be! If it all boils down to prioritizing building strong, long-term relationships with your customers, are you doing the essential work to create a seamless experience along every possible touchpoint? This panel brings together heavy-hitters in the world of CX in B2B—their insight will help you build a better customer journey that puts the customer at the center of every decision you make.

  • Addressing the needs of multiple stakeholders involved in the decision-making process for smooth implementation
  • Utilizing customer data to tailor communication and offerings to a segmented audience
  • Building strong customer relationships, understanding their specific requirements and providing tailored support
  • Choosing and tracking key performance indicators to measure success and pivoting where necessary
  • Investing in the right technology to gather data, analyze customer behavior and personalize interactions

Check out the incredible speaker line-up to see who will be joining MQ.

Download The Latest Agenda