Michael McCutcheon

Sr Director of Digital Business Legrand North America LLC

Legrand is a leading global electrical manufacturer dedicated to improving lives by transforming the spaces where people live, work, and meet. As the Senior Director of Digital Business, Mike oversees strategic relationships and sales operations with key customers. With over 15 years of experience in digital commerce, Mike excels in developing “go-to-market” sales strategies and enhancing online customer engagement. As a recognized leader with deep insights into both B2C and B2B markets, Mike guides high-performing sales teams, transforms digital operations, and adapts to market changes.

Outside of his professional role, Mike enjoys traveling to Big Ten football games with his wife and two daughters while pursuing a Master’s degree in Strategic Organizational Leadership in his spare time..

Day Two - Tuesday, June 24, 2025

4:10 PM PANEL DISCUSSION: Collaborative Strategies to Navigate & Reinforce Relationships in B2B Manufacturing/Distribution Channels

In the world of B2B, the ideal manufacturer and distributor relationship finds the two parties working as a unified team. Ideally, they’d be communicating frequently to implement customer feedback while improving product lines with the goal to expand into new markets and reach new audiences. But like all relationships, sometimes things don’t go according to plan, and friction happens. This panel, a mix of leading manufacturers and distributors, reveal some of their successful approaches that have built and strengthened these vital associations.

Establishing goals and expectations early in the relationship
Learning about the other's business culture to identify overlaps and differences
Recognizing that this a long-term relationship—not simply transactional—and treating it accordingly
Surprising and novel approaches that have made working in tandem easier

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda