Lorrie Mizuko

Vice President, Digital Marketing ADI | Snap One

Lorrie Mizuko is VP of Digital Marketing at ADI Global Distribution, where she leads global digital marketing and ecommerce strategy for one of the world's largest B2B distributors of security, AV and low-voltage solutions.

With senior leadership experience spanning ADI, Resideo, Honeywell Home and HTC, Lorrie has driven large-scale digital transformation across search, ecommerce, content and customer engagement.

She brings a pragmatic, results-driven perspective on how B2B organizations can start to adapt to AI-driven search to sustain visibility, conversion and growth.

Winning in the Market: Visibility, Margin & Durable Growth

8:35 AM KEYNOTE PANEL: The New Search Landscape: Winning Visibility as AI Search Reshapes B2B Buying

Search now plays a central role in how B2B buyers discover, compare, and choose products, with AI reshaping how visibility is earned across channels. This shift in buying behavior, combined with fewer reliable signals to guide investment, has made it harder for many B2B organizations to know how to stay competitive.

Hear how B2B leaders are adapting to the new discovery landscape and what they are prioritizing to protect visibility and conversion as AI reshapes buying decisions. Leaders who act now will stay ahead of the curve.

Understanding what drives search visibility across B2B channels today
Prioritizing the content, data, and investments that protect visibility and conversion
Strategizing between SEO vs. GEO approaches
Identifying near-term actions to stay competitive as discovery shifts

Check out the incredible speaker line-up to see who will be joining Lorrie.

Download The Latest Agenda