John Apostolidis

Digital Commerce Strategy Lead CP Skin Health Group 

John Apostolidis is an accomplished Digital leader with over 20 years of experience in Marketing, Merchandising, and eCommerce, having worked for renowned organizations such as Saks Fifth Avenue, Nautica, Perry Ellis, and the National Basketball Association. With more than seven years in the skincare industry, John currently leads the DTC and B2B strategies for EltaMD, PCA SKIN, and Filorga brands within the CP Skin Health Group at Colgate-Palmolive.

Throughout his leadership career, John has consistently driven top-line growth, enhanced brand awareness, and fostered consumer engagement through innovative eCommerce and digital marketing strategies. His expertise has been instrumental in scaling and optimizing Direct Digital Commerce businesses across the skincare, CPG, sports licensing, and luxury/fashion sectors.