John Apostolidis

Digital Commerce Strategy Lead CP Skin Health Group

John Apostolidis is an accomplished Digital leader with over 20 years of experience in Marketing, Merchandising, and eCommerce, having worked for renowned organizations such as Saks Fifth Avenue, Nautica, Perry Ellis, and the National Basketball Association. With more than seven years in the skincare industry, John currently leads the DTC and B2B strategies for EltaMD, PCA SKIN, and Filorga brands within the CP Skin Health Group at Colgate-Palmolive.

Throughout his leadership career, John has consistently driven top-line growth, enhanced brand awareness, and fostered consumer engagement through innovative eCommerce and digital marketing strategies. His expertise has been instrumental in scaling and optimizing Direct Digital Commerce businesses across the skincare, CPG, sports licensing, and luxury/fashion sectors.

Day One - Monday, June 23, 2025

1:50 PM Town Hall: The Art of Self-Serve in B2B: Putting Your Customer in the Driver’s Seat

As a consumer, you expect convenience and ease when you make an online purchase. Your B2B customer expects the same. This session explores how B2B organizations are creating a seamless self-service experience with their ecommerce platform. Learn how they currently foster customer autonomy and future plans to drive efficiency, growth and make customers into repeat customers.

Building an intuitive customer portal that provides customers easy access to account information, order history, invoices and support resources
Simplifying the online ordering process with intuitive product catalogs, personalized recommendations and streamlined checkout options
Tracking key metrics, gathering customer feedback, and continuously optimizing channels to improve customer satisfaction

Day Three - Wednesday, June 25, 2025

8:45 AM FIRESIDE CHAT: Creating Deep Connections with the Next Generation of B2B Buyers: What Works & What Doesn’t?

As the demographics of the modern B2B buyer shifts, so does the decision-making process. Discover the key trends this B2B leader believes are shaping the modern B2B buyer persona. They’ll explain how business owners can realign strategies to better connect with this new generation of decision-makers that are digitally savvy, self-reliant and resourceful.

Focusing on building relationships and fostering customer loyalty
Improving your data-driven approach to drive sustainable sales growth
Creating a seamless and intuitive user experience that’s optimized for all the required channels
Embracing more modern communication channels, including social media and messaging apps

Check out the incredible speaker line-up to see who will be joining John.

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