Jesse Farley

Chief Strategy Officer CSP Agency

Jesse Farley is the Chief Strategy Officer at CSP, a leading SEO and digital marketing agency. With 24+ years of experience across agency and client-side roles, he brings deep expertise in SEO, content strategy, UX, and digital performance.

Jesse has led digital strategy for brands like T. Rowe Price, Cabela’s, Rakuten, and American Airlines. He’s especially known for building scalable content hubs that drive real business impact.

At CSP, he guides long-term strategy, aligns digital programs with business goals, and leads the evolution of the agency’s SEO and paid media services.

Day Two - Tuesday, June 24, 2025

2:05 PM PRESENTATION: Navigating SEO in the AI Era: A Human-First Approach to Preparing for AI Search

Consumer search behavior is quickly evolving with the rise of AI chatbots and AI interfaces within traditional search-engines. With this trend brings the necessity for your SEO strategy to evolve in kind. While best practices for AI optimization are still forming, there are concreate steps you can take today to ensure you are actively preparing for what comes next.

This session will provide practical steps you can take to prepare for the changing landscape across Google’s AI updates, ChatGPT, and other AI search and discovery platforms.

Understanding the trends taking place with AI search usage and how this is affecting the overall consumer landscape
Identifying concrete steps you can take to increase your opportunity to be visible in AI search
Gaining a fresh perspective on how to shift your SEO approach without buying into the hype and making poor investments

Check out the incredible speaker line-up to see who will be joining Jesse.

Download The Latest Agenda