B2B Connect 2024

June 10 - 12, 2024

Rancho Bernardo Inn, San Diego, CA

Jeff Hileman

Director, Digital Experience Test Equity

Day One MONDAY JUNE 10, 2024

5:30 PM OPEN FIRESIDE CHAT: The Pitfalls and Ethics of Generative AI

Generative AI has a lot of potential for amazing business outcomes, but it also has the potential to be the creator of business risks. In this open fireside chat (we want your opinions!), we’ll discuss the ethical issues and risks the surround data privacy, SEO and your workforce.

This discussion highlights the biggest concerns and risks and the need for transparency in order to successfully leverage this capability while keeping your brand integrity intact.

  • Avoiding data privacy violations
  • Being transparent regarding workforce concerns when introducing AI innovations
  • Validating output and avoiding concerns about copyright
  • Considering the effect on SEO

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda