Jako VanderLinde

Customer segmentation may sound obvious, yet it is often overlooked and/or (deliberately) ignored. It’s not “rocket science”, if you put in the work. You cannot build a “digital-first” culture, unless you’re enabling your customer in-situ and not trying to modify their shopping habits/requirements. Once you’ve created your “Easy button(s)”, they will come. Learn more about how meet your customer wherever they are, from this dynamic presentation. 

• Understand what we as B2B eCommerce leaders know and understand to be true, even though you may not have experienced support in your own organization 
• Articulating not only the upside value proposition, but the reality of this strategy being critical to survival in today’s eCommerce-first environment