Hemal Mehta

Bringing together multiple industrial manufacturing brands, under one digital roof is a complex challenge, where each acquisition brings its own legacy systems, operational processes, and company culture. Many of these businesses are just beginning their digital journey, making alignment even more critical and nuanced. This session will explore real-world experiences and strategies for unifying fragmented operations into a cohesive digital ecosystem, while balancing transformation goals with investor expectations and front-line realities. 

• Leading a digital transformation amid M&A, aligning brands onto a single eCommerce platform 
• Obtaining best practices for simultaneous PIM, ERP, and eCommerce consolidation 
• Balancing PE expectations with operational execution and customer experience 
• Reviewing lessons learned: managing risk, complexity, and stakeholder alignment in high-pressure environments 

Grab a seat at the table and take a deep dive with your B2B peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table 1: The People Principle: Getting People on Board with New Technology 

Moderated By: Monique Lesser, Head of Department Cognitive Solutions, Evonik Digital, Evonik 

Table 2: Driving PIM with Purpose: A Practical Guide to Implementation Success 

• Moderated By: Hemal Mehta, Sr. Director, Commercial Technology, DwyerOmega, Kim Brolet, Director Global E-Commerce, DwyerOmega 

In an age where attention spans are shorter than ever and the digital landscape is overflowing with content, standing out is crucial. It’s important to stand out. This session helps you understand the innovative strategies to rethink your digital presence, to craft bold messages that capture attention, and create messaging that will resonate with your audience across different platforms. This session is a must-attend for marketing professionals looking to elevate their digital strategies. 

• Understanding your audience and their needs for the right content 
• Building credibility with the right mix of case studies, testimonials, and industry expertise to establish trust and authority 
• Adapting messages to resonate with potential customers at different points in their buying process 
• Selecting the right platforms, social media and influencers 
• Making a lasting impact and standing out in a crowded marketplace