Graham Lubie

VP Delivery & Strategy Wasserman Digital

Graham Lubie is Senior Vice President of Digital at Wasserman, where he leads the firm’s work helping manufacturers, distributors, and B2B brands transform their ecommerce and digital capabilities. His team designs and delivers B2B portals, ecommerce platforms, and integrated applications that drive operational efficiency and improve customer experience, with a focus on complex, high-value transactions and deep enterprise integrations.

A frequent speaker on B2B ecommerce and digital transformation, Graham brings a unique perspective shaped by decades of hands-on work across strategy, technology, and more recently, AI-driven automation. His experience spans leading ecommerce, ERP and CRM platforms. He is especially focused on how AI and automation are reshaping the B2B commerce landscape, helping clients drive revenues and tackle real-world challenges from order entry to customer self-service.

Day Two - Tuesday, June 24, 2025

11:15 AM WORKSHOP: Discover Your Ecommerce Digital Maturity: Gain a Competitive Edge in 2025 and Beyond

The B2B ecommerce landscape is evolving faster than ever — are you keeping up? Join Graham Lubie (Wasman Digital) and Paul Dabrowski (BigCommerce) as they walk you through a proven digital maturity framework built around six critical pillars. Learn how to assess your business’s digital readiness, uncover gaps, and gain actionable insights to drive growth. 72% of businesses that actively assess their digital maturity experience accelerated growth — this session will show you how to become one of them. Leave equipped with a digital maturity assessment tool and a clear roadmap to turn insights into action.

Understanding the state of B2B ecommerce: Are customers changing faster than your business?
Realizing why digital maturity is the new competitive advantage
Introducing the six-pillar digital maturity framework
Assessing your current state and identify areas for improvement
Building a strategic vision and ROI model
Aligning people, processes, and technologies for long-term success
Discussing real-world examples of how digital maturity accelerates growth
Outlining practical steps to start your digital transformation journey today

Check out the incredible speaker line-up to see who will be joining Graham.

Download The Latest Agenda