Graham Lubie

Graham Lubie is Senior Vice President of Digital at Wasserman, where he leads the firm’s work helping manufacturers, distributors, and B2B brands transform their ecommerce and digital capabilities. His team designs and delivers B2B portals, ecommerce platforms, and integrated applications that drive operational efficiency and improve customer experience, with a focus on complex, high-value transactions and deep enterprise integrations.

A frequent speaker on B2B ecommerce and digital transformation, Graham brings a unique perspective shaped by decades of hands-on work across strategy, technology, and more recently, AI-driven automation. His experience spans leading ecommerce, ERP and CRM platforms. He is especially focused on how AI and automation are reshaping the B2B commerce landscape, helping clients drive revenues and tackle real-world challenges from order entry to customer self-service.