Grace Lean leads ecommerce strategy at Integrated DNA Technologies (IDT), where digital investment competes for attention alongside the science itself. In life sciences, the pull toward physical product innovation is constant.
Grace's work is about making the case that the digital experience surrounding that product is just as essential — to growth, to customers, and to the business. She's built cross-functional alignment from scratch, led major digital transformation initiatives, and learned how to sustain leadership confidence when timelines stretch and priorities shift. Her approach centers on one conviction: digital commerce isn't a nice-to-have. It's the infrastructure that connects great science to the people who need it.
She joins this panel to share what it actually takes to move organizations from cautious approval to long-term commitment.
Leadership support for digital initiatives in B2B is hard to build and even harder to keep. Join senior B2B leaders as they share what it actually took to earn initial commitment, frame progress when timelines slipped, and keep digital on the agenda through the hard middle.
Explore how executive confidence in digital is earned, strengthened, and sustained. Through real decision moments, speakers share how they aligned finance and business leadership, positioned digital as core infrastructure, and moved organizations from cautious approval to long-term commitment.
Gain strategies on how to frame your progress:
Check out the incredible speaker line-up to see who will be joining Grace.
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