Fauzia Saeed

Harnessing and utilizing your data can transform customer experiences, elevate product management, and make back offices more efficient. This panel reveals how using the right data sets will set you up for success in the B2B e-commerce arena. This discussion will highlight case studies that demonstrate innovative uses of data that will push your B2B e-commerce to new heights.  

• Identifying which data sources are essential and setting up optimal methods for integration 
• Unifying you customer data as a starting point and making it accessible to users across the company  
• Determining which data-driven initiatives are most important and ensure the organization is aligned on them 
• Streamlining workflows and manual tasks enabling your workforce to focus on business strategies that require more human touch

Your products may be complex, but your customers’ experience should not be! If it all boils down to prioritizing building strong, long-term relationships with your customers, are you doing the essential work to create a seamless experience along every possible touchpoint? This panel brings together heavy-hitters in the world of CX in B2B—their insight will help you build a better customer journey that puts the customer at the center of every decision you make. 

• Addressing the needs of multiple stakeholders involved in the decision-making process for smooth implementation 
• Utilizing customer data to tailor communication and offerings to a segmented audience 
• Building strong customer relationships, understanding their specific requirements and providing tailored support 
• Choosing and tracking key performance indicators to measure success and pivoting where necessary 
• Investing in the right technology to gather data, analyze customer behavior and personalize interactions