Eric Rehl

Harnessing and utilizing your data can transform customer experiences, elevate product management, and make back offices more efficient. This panel reveals how using the right data sets will set you up for success in the B2B e-commerce arena. This discussion will highlight case studies that demonstrate innovative uses of data that will push your B2B e-commerce to new heights.  

• Identifying which data sources are essential and setting up optimal methods for integration 
• Unifying you customer data as a starting point and making it accessible to users across the company  
• Determining which data-driven initiatives are most important and ensure the organization is aligned on them 
• Streamlining workflows and manual tasks enabling your workforce to focus on business strategies that require more human touch

As a consumer, you expect convenience and ease when you make an online purchase. Your B2B customer expects the same. This session explores how B2B organizations are creating a seamless self-service experience with their ecommerce platform. Learn how they currently foster customer autonomy and future plans to drive efficiency, growth and make customers into repeat customers.  

• Building an intuitive customer portal that provides customers easy access to account information, order history, invoices and support resources 
• Simplifying the online ordering process with intuitive product catalogs, personalized recommendations and streamlined checkout options 
• Tracking key metrics, gathering customer feedback, and continuously optimizing channels to improve customer satisfaction