As digital channels grow and expand, fulfillment has become a critical factor in how fast B2B eCommerce can scale. Smaller orders, faster delivery expectations, and more complex channel demands are putting pressure on operations that were never designed to support them.

In this fireside chat, hear how Sofidel is rethinking its fulfillment operations to meet those demands. From rethinking legacy models built for truckload efficiency to navigating the realities of automation and scale, the conversation will explore what it takes to close the gap between digital demand and operational reality.

Maximize your digital growth capabilities by:

• Evaluating which fulfillment models best support changing digital order demands.

• Deciding where automation can reduce operational friction and improve scale.

• Identifying the tradeoffs between speed, service, cost, and control in fulfillment strategy.