Chris Rodgers is the Founder and CEO of CSP Agency, a Colorado-based digital marketing firm he launched in 2012 to build one of the industry's most advanced search and digital growth organizations. Today, CSP delivers Human-First, AI-Enhanced GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), SEO, Content Marketing, Digital PR, Paid Media, and Growth Marketing solutions for B2B and eCommerce organizations. Over more than 13 years of successful client engagements, CSP has helped generate more than $250 million in organic revenue through a business-centric approach to owned & earned media.
With more than 25 years of experience spanning marketing, business development, and executive leadership, Chris brings a uniquely comprehensive perspective to modern digital growth. As a founder and serial entrepreneur, he has developed expertise across SEO, GEO, finance, operations, recruiting, HR, and strategic partnerships, enabling him to build high-performing teams and organizations.
Most recently, Chris developed CSP's Human-First GEO Framework™, a proprietary methodology designed to help organizations earn visibility in AI-driven search experiences. The framework aligns business objectives, audience needs, brand differentiation, and customer buying journeys with strategic prompt opportunities, transforming those insights into coordinated owned and earned media initiatives that strengthen visibility across generative engines including ChatGPT, Google AI Mode, Gemini, Copilot, and Perplexity. Chris's leadership philosophy is rooted in E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), servant leadership, and modern authority development. His work spans both traditional and AI-driven search ecosystems, helping organizations build visibility, credibility, and trust through entity optimization, topical authority, structured data, knowledge graphs, and emerging AI search strategies.
Today, Chris leads a senior-level team with deep SEO & AI search expertise, guiding company strategy, innovation, and the continued expansion of CSP's AI search programs. While focused on executive leadership, he remains deeply involved in strategy, research, and innovation, regularly analyzing search trends, AI developments, and emerging opportunities that shape the future of digital discovery.
Before founding CSP, Chris built his career in corporate sales and marketing in Chicago before relocating to Colorado to complete his education and pursue entrepreneurship full-time. Outside of work, he enjoys spending time with his wife and two children and can often be found in the Colorado mountains snowboarding, mountain biking, riding e-motos, and skateboarding.
Your buyers are shifting from search engines to AI engines, and soon to AI agents acting on their behalf. Traditional SEO got you ranked. Generative Engine Optimization (GEO) gets you recommended. Google's official guidance tells the industry that GEO is "just SEO," even as their own product teams simultaneously builds an agentic future that runs on different rules.
Check out the incredible speaker line-up to see who will be joining Chris.
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