Amazon Business is now a deliberate part of B2B ecommerce strategies, even when participation is limited. It sets expectations around pricing transparency, availability, and self-service that affect every channel, while also creating pressure on margin and distributor relationships.

This panel brings together senior leaders actively operating on Amazon Business to discuss how they define its role, set boundaries around pricing, assortment, and inventory, and manage channel conflict across sales, ecommerce, and partner teams. As buyers compare options more easily across channels, these decisions directly impact competitiveness and trust.

Explore how leaders are navigating:

• Defining the role Amazon Business plays within a broader B2B ecommerce and channel strategy
• Setting pricing, assortment, and inventory boundaries to protect margin
• Managing channel conflict and partner relationships while operating on Amazon