Brennan Volbeda

As a consumer, you expect convenience and ease when you make an online purchase. Your B2B customer expects the same. This session explores how B2B organizations are creating a seamless self-service experience with their ecommerce platform. Learn how they currently foster customer autonomy and future plans to drive efficiency, growth and make customers into repeat customers.  

• Building an intuitive customer portal that provides customers easy access to account information, order history, invoices and support resources 
• Simplifying the online ordering process with intuitive product catalogs, personalized recommendations and streamlined checkout options 
• Tracking key metrics, gathering customer feedback, and continuously optimizing channels to improve customer satisfaction