Brandon Snyder

Head of CES Online Customer Experience City Electric Supply

Brandon Snyder is the Head of Online Customer Experience for City Electric Supply, a family-owned electrical wholesaler dedicated to providing personalized service and support for customers in the residential, commercial, and industrial marketplace. In his role at City Electric Supply, Brandon is responsible for managing all aspects of CESO sales, support, and managing the digital customer experience. Prior to joining team at City Electric, Brandon served in various Digital Product and Content Marketing leadership roles at Allied Electronics. With his Ecommerce experiences and background, Brandon is a strong advocate for leveraging all aspects of data to improve the customer experience

Day Two - Tuesday, June 24, 2025

10:40 AM From Counter To Cart: Integrating Field Expertise Into Your Ecommerce Strategy

In B2B distribution and industrial markets, product complexity and application-specific needs make expert guidance critical. This session will focus on how leading organizations are integrating the knowledge of branch staff, sales reps, and specialists into their eCommerce success funnel. By connecting decades of frontline experience with digital tools, companies are improving product discoverability, reducing errors, and building more trust with their online customers. Attendees will gain a clear view of how to structure these efforts, align teams, and deliver meaningful value at scale through digitally enabled expertise.

Translating the deep industry knowledge of branch teams into scalable digital experiences
Understanding the operational and cultural shifts required to align in-branch expertise with digital objectives
Detailing real examples of how connecting frontline insight to eCommerce drives customer confidence and improves outcomes

1:30 PM TOWN HALL: Creating Better Alignment for B2B Sales and Marketing Teams

When sales and marketing teams are siloed revenue growth is stymied. This session explores how two industry leaders broke down these barriers and create a unified front that helped drive lead generation, nurtured prospects, and closed deals more effectively. They’ll discuss the practical strategies they utilized to foster collaboration, improve communication, and achieve seamless alignment between sales and marketing.

We’ll open the session into a Q&A – so bring your sales or marketing challenges and gain insight from your peers.

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda