Betsy Mello

Betsy Mello is a seasoned retail executive with over two decades of experience in driving growth and building brands across various industries. Throughout her career, has held key leadership roles in prominent companies such as Dorel Home Furnishings, Sears Holdings Corporation, Levi Strauss & Co. and Gap, Inc. At Dorel Home Furnishings, she served as Senior Vice President of E-commerce Sales, leading the development and execution of business strategies for key accounts including Amazon, Bed Bath & Beyond, Overstock and Cymax. Her expertise in digital marketing, strategic partnerships, and negotiation has been instrumental in driving revenue growth and maximizing profitability for the company. Prior to her role at Dorel Home Furnishings, held executive positions at Sears Holdings Corporation, where she was responsible for overseeing the Kids and Baby Apparel and Hardlines categories. Strategic leadership and strong vendor management skills contributed to the success of the division, generating the largest category in Sears in annual revenue. Career highlights also include her tenure at Levi Strauss & Co., where she played a pivotal role in growing the Outlet business from 15 to 140 stores and creating global assortment strategies and headed initiatives to drive growth across all categories. She is also a founding member of Chief, a private network dedicated to empowering women leaders and Women in Retail Leadership Circle. With a track record of excellence in sales, brand strategy, and key account relationship building, Betsy continues to make significant contributions to the retail industry, driving innovation and growth in the ever-evolving marketplace.