Adam Fox
Vice President of Marketing S. P. RichardsWinning in the Market: Visibility, Margin & Durable Growth
9:15 AM KEYNOTE PANEL: The New Search Landscape: Winning Visibility as AI Search Reshapes B2B Buying
Search now plays a central role in how B2B buyers discover, compare, and choose products, with AI reshaping how visibility is earned across channels. This shift in buying behavior, combined with fewer reliable signals to guide investment, has made it harder for many B2B organizations to know how to stay competitive.
Hear how B2B leaders are adapting to the new discovery landscape and what they are prioritizing to protect visibility and conversion as AI reshapes buying decisions. Leaders who act now will stay ahead of the curve.
- Understanding what drives search visibility across B2B channels today
- Prioritizing the content, data, and investments that protect visibility and conversion
- Strategizing between SEO vs. GEO approaches
- Identifying near-term actions to stay competitive as discovery shifts
Check out the incredible speaker line-up to see who will be joining Adam.
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